Welcome to the center of the universe. A stone’s throw from the Ball Drop, W New York Times Square is in the heart of the theater district, with many of the city’s renowned museums a few blocks north and sultry downtown a quick subway ride away.

Spot tomorrow’s celebrity headlines over James Gersten’s exquisite cuisine at Blue Fin, then mix it up in the Living Room as the DJ’s beats pulse into the night. Six state-of-the-art event studios total 2,300 square feet and adapt to your every need.

Retreat to rooms that quiet the city’s roar to a purr. The open showers, breathtaking skyline view, W signature bed with 350-thread count sheets, and lush robes in one of the 509 guest rooms and 43 suites make staying in a statement, not a question.